DONNA KARAN CASHMERE MIST HOLIDAY PROGRAM
A 360° holiday campaign was crafted to create a cohesive story and visual identity across every touchpoint, from the hero ad and in-store displays to promotional gift sets and the sizzle reel. All set against a celestial theme inspired by the Milky Way, with shimmering stars and cosmic hues that evoke a sense of wonder and holiday magic.
the challenge
Develop a 360° holiday campaign that unified every customer touchpoint while creating a fresh, premium seasonal identity. The campaign needed to seamlessly connect the hero advertisement, in-store displays, promotional gift sets, and the sizzle reel under one cohesive creative vision that would stand out during the competitive holiday season.
A successfully delivered holiday campaign with a consistent and immersive brand experience across all channels. Centered around a celestial theme inspired by the Milky Way, the creative direction featured shimmering stars, luminous textures, and cosmic hues that brought a sense of wonder and holiday magic to every asset. This cohesive visual language strengthened brand recognition and elevated the overall holiday shopping experience.
ROLE: CREATIVE DIRECTOR
AGENCY: JMD