ELIZABETH ARDEN SIGNATURE BRANDS
Elizabeth Arden Signature Brand assets were developed to support fragrance concept development at Givaudan by translating olfactive ideas into compelling brand worlds. The work included brand development, packaging, print collateral, and multimedia presentations that brought each fragrance vision to life, creating immersive storytelling tools that helped communicate concepts, inspire clients, and strengthen new fragrance proposals.
the challenge
Each concept needed to communicate a clear emotional narrative through packaging, print collateral, and multimedia presentations enabling Givaudan to effectively showcase fragrance innovations, inspire clients, and increase the impact of new business presentations.
Created a visually immersive brand presentation system that transformed fragrance concepts into compelling lifestyle narratives. Through bold typography, editorial imagery, print collateral, packaging, and multimedia assets, the work elevated Givaudan's fragrance concepts into memorable brand experiences that inspired clients, strengthened presentations, and enhanced the emotional impact of concept development.
